A SSL certificate or Secure Sockets Layer is a digital certificate that authenticates the identity of a Website and encrypts all information sent to the server. Its purpose is to secure sensitive data such as credit cards information exchange during an online transaction.
Security is a concern to everyone that’s the reason why SSL certificates are so popular today; google for example removes everyday day tons of suspicious websites from their search engines to keep their users safe. If you get ban from a search engine like Google’s this action will not only hurt your sales but also damage tremendously your reputation. Search engines like google live to protect their visitors, having a SSL certificate plays a big role in today´s online success.