As you know there are billions of websites on the internet today and chances are there will be many more. Competition is fearless, so it is essential that your site loads fast to avoid losing out to better performing websites. The speed, at which a website loads, has a direct correlation with the financial return you can expect from it; in a fast paced world, those who can get their product to the market quickly will generate profit. If it takes a long time for customers to access your product, your earnings will be decreased or will be none. By using a server that is able to deliver high loading speeds, a site can benefit from increased traffic; this can have a larger impact on your revenues. A webpage that loads fast provide a better user experience while decreasing the cost of operations, page loading speed can be a single most important factor that determines profitability.